Google prioritizes high-quality content, no matter whether it’s generated by humans or machines.
To rank well in Google’s search results, content must demonstrate expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
In this article, we’ll explore Google’s approach to ranking AI-generated content and share tips for creating content that meets the search giant’s high standards.
Quality Over Production Method
Google has always been focused on rewarding high-quality content in its search results, regardless of whether the content was produced by humans or machines.
Despite concerns about the rise in mass-produced content a decade ago, Google improved its systems to reward quality content and continue to do so today.
Automation & AI-Generated Content
The use of automation, including AI, to manipulate search rankings is considered a violation of Google’s spam policies and will be combated by Google’s spam-fighting efforts.
However, not all use of automation and AI-generated content is considered spam, and Google recognizes that some publishers use automation to produce helpful content such as sports scores and weather forecasts.
Google’s Advice for Publishers
Google advises publishers to think about “Who, How, and Why” when producing content, and to evaluate the content in terms of its E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness).
The updated “Creating helpful, reliable, people-first content” help page asks publishers to be transparent about who created the content, how it was produced, and why it was created. The ultimate goal should be to help people, not to manipulate search rankings.
| Who | How | Why |
|---|---|---|
| Person who created the content | Method used to create the content | Purpose of creating content |
| E-E-A-T | Explanation |
|---|---|
| Expertise | Demonstrates the author’s knowledge and skill on the subject |
| Experience | Reflects the author’s experience and understanding of the subject |
| Authoritativeness | Establishes the author as a credible source on the subject |
| Trustworthiness | Builds trust with the audience by presenting accurate and honest information |
