Schema Pro

Describe WordPress pages and website information

Structured data gives search engines information about a page or website in a format they can interpret. Schema Pro includes options for describing content, products, businesses and other subjects. Search engines decide whether and how to show enhanced results; markup alone does not guarantee a particular search display or higher rankings.

Schema types for individual pages

Choose a type that matches the page, then enter the relevant details. Article schema can describe an author, publisher and publish date; Book can include a title, author and ISBN; Course can describe its provider, description and ratings; Event can include dates, venues and ticket information. Product fields cover details such as price, availability and ratings. Service can describe a provider and pricing, while Software Application can include pricing, ratings and download information. Video Object covers details such as a thumbnail, duration and description, and WebPage can define a page type, author and publisher.

Additional types include Dataset, Discussion Forum, Image License, Job Posting, Local Business, Movie Carousel, Person, Podcast, Profile Page, Q&A Page, Recipe, Review and Vehicle Listing. FAQ schema can describe frequently asked questions; Google retired FAQ rich results for all websites on May 7, 2026. How-To markup describes step-by-step content; Google retired its rich results in September 2023.

Custom markup and site-wide schemas

When a predefined type does not describe a page closely enough, Custom Markup Schema lets you add custom JSON-LD to that page. For information about the wider website, Schema Pro includes About Page, Breadcrumb, Contact Page, Organization, Person, Site Navigation and Sitelinks Search Box schemas. Organization schema can describe a company name, logo and social profiles. Contact Page schema can describe business contact details.

Using the schemas

Install and activate All In One Schema Rich Snippets on a WordPress site, then upgrade to Schema Pro to use its advanced types and options. For a post or page, select a matching schema type, enter the relevant details and publish. Use site-wide types for information about the website as a whole.